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Easily Said & Done

Why grow your business alone?

I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?

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Featured Post

You Can Count On Me!

Hi Reader, "How do you source trusted employees, consultants, and other providers so you can confidently delegate—especially if delegating is hard for you to begin with?" This is a popular question from my business growth class. It doesn't always come up, but it comes up often enough and last week was no exception. Trust is one of those elusive things. As I've said before: It's hard to earn and oh, so easy to lose. A few weeks back I shared how to successfully vet coaches, consultants, and...

4 days ago • 2 min read

Hi Reader, I want to admit right upfront that I am a novice when it comes to the topic of Search Engine Optimization (SEO). Yet, it's a topic that comes up often enough in classes I teach and even coaching conversations I have with prospects and clients. To be honest, I'm old enough to remember when the internet was new and shiny and populated almost exclusively by glorified brochures. I've been creating websites and web content for well over 20 years—since before the turn of the millennium...

11 days ago • 2 min read

Hi Reader, Have you heard about this study conducted over 40 years ago that actually showed living like you're younger actually makes you physiologically younger? It's pretty wild. Here's how psychology professor Ellen Langer set up her experiment. She moved eight men aged 70+ and exhibiting various signs of aging into a time machine-like living space reminiscent of 1959 for 5 days. Langer didn't just want participants to talk about their youth but to actively live as they did twenty or so...

18 days ago • 2 min read
Fiscal Responsibility

In honor of Financial Literacy Month I thought I'd share some helpful info from one of my favorite finance people, Tricia Taitt. Tricia is the CEO of FinCore as well as the author of Dancing With Numbers, a great book for those of us who don't consider ourselves 'numbers people.' What I see over and over again in the courses I teach and coaching I do is that far too many entrepreneurs avoid the financial side of their business until they can't afford to anymore. For some, it works out all...

25 days ago • 2 min read
Crafty Business Moves

This weekend I dedicated to one of my favorite hobbies—knitting. On Saturday, I attended my first meeting of the Big Apple Knitters Guild where Courtney Kelley, Co-Founder of Kelbourne Woolens, shared the story of the founding and building of her business. Like many entrepreneurs, Courtney and her partner Kate fell into their business without really knowing what they were getting themselves into. They both graduated art school and met while working in a yarn store. Neither had any idea how to...

about 1 month ago • 2 min read
What's Your Point(s)?

Something that I think it's hard for a lot of entrepreneurs to understand is that you need to create price points that lead your customers through ever deepening value. While customers can enter at any point, many will enter at one of the lower tiers and then move upward the more and more value they derive from your products or services. All too often, however, I find business owners thinking singularly about pricing something they're selling rather than more strategically about how and where...

about 1 month ago • 1 min read
Mapping the Universe

Do you want to hear something crazy? When I interviewed 25+ entrepreneurs of varying years in business and across diverse industries, every single one of them felt that if their customers truly understood the real value they deliver, they could charge more. Even if they'd recently raised their prices and felt pretty good about what they were charging. Can you relate? “Why,” I asked, “don’t your customers understand your true value?” The common response: “I don’t know.” Well, I do. It’s...

about 2 months ago • 2 min read
Expert Expert Advice

The other day I met someone at a networking event who said, "I just don’t have time to take another class or work with another coach. I’m just so over that." Yeah, I get it. There are a lot of folks out there willing to take your hard-earned money while promising amazing results or showing how they’ve helped others achieve amazing results. And then, you just don’t see those same results in your business. It’s frustrating and demoralizing. But that’s not a reason to assume there’s no benefit...

about 2 months ago • 3 min read
Tick Tock, TikTok

If you're not on TikTok, you probably don't care too much about the bill that passed Congress last week calling on ByteDance to sell controlling shares to a US company and endorsing a ban of the app in US markets if this doesn't happen. But, here's why you should: NOTE: SMB stands for Small and Medium-sized Business Like it or not, TikTok is a (not insignificant) driver of the US economy supporting small and medium-sized businesses in particular. A recent study I read said that 15% of all...

about 2 months ago • 2 min read
Old dog, new tricks

I spent much of last week chauffeuring my mom around to a host of medical appointments. Most are diagnostic in nature, but one is actually exciting. And, I'm heartened that my mom is excited about it, too. After several years of kidding and then not kidding that I think my mom needs hearing aids, earlier this year she finally agreed. We visit with a local doctor of audiology a few weeks later and sure enough Mom needs not one, but two hearing aids. Now, we are back in the same office. The...

2 months ago • 2 min read
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