I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, I want to admit right upfront that I am a novice when it comes to the topic of Search Engine Optimization (SEO). Yet, it's a topic that comes up often enough in classes I teach and even coaching conversations I have with prospects and clients. To be honest, I'm old enough to remember when the internet was new and shiny and populated almost exclusively by glorified brochures. I've been creating websites and web content for well over 20 years—since before the turn of the millennium (ouch!)!! Recently, I'm intrigued by the chatter about the decimation and eventual demise of SEO. While many factors are cited for this, a lot of it points to AI (doesn't everything these days) and Google's attempt to reduce spammy search results. Again, not an expert, but reading and listening to a bunch of folks who are, reminds me of some pretty sage advice I received almost 15 years ago—at the start of my own entrepreneurial journey—from a digital marketing conference I attended. Basically, it boils down to this: Google ranks individual pages not entire websites. If you want your content to capture eyeballs, here's what you do:
No matter how Google, et. al. tinker with the algorithms, which they seem to perpetually do, your digital strategy should be built on the cornerstones of your business strategy—
SEO strategies may change or cycle, but some things in business remain timeless and true. In other words, don't let the latest and supposedly greatest online tactics distract you from the stuff that really matters to your prospects, your purpose, and, ultimately, your bottomline. Until next time, PS - If you missed it, last week I explored evidence that Mind Literally Over Matter is a science-backed reality.
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Why grow your business alone?
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, "How do you source trusted employees, consultants, and other providers so you can confidently delegate—especially if delegating is hard for you to begin with?" This is a popular question from my business growth class. It doesn't always come up, but it comes up often enough and last week was no exception. Trust is one of those elusive things. As I've said before: It's hard to earn and oh, so easy to lose. A few weeks back I shared how to successfully vet coaches, consultants, and...
Hi Reader, Have you heard about this study conducted over 40 years ago that actually showed living like you're younger actually makes you physiologically younger? It's pretty wild. Here's how psychology professor Ellen Langer set up her experiment. She moved eight men aged 70+ and exhibiting various signs of aging into a time machine-like living space reminiscent of 1959 for 5 days. Langer didn't just want participants to talk about their youth but to actively live as they did twenty or so...
In honor of Financial Literacy Month I thought I'd share some helpful info from one of my favorite finance people, Tricia Taitt. Tricia is the CEO of FinCore as well as the author of Dancing With Numbers, a great book for those of us who don't consider ourselves 'numbers people.' What I see over and over again in the courses I teach and coaching I do is that far too many entrepreneurs avoid the financial side of their business until they can't afford to anymore. For some, it works out all...