I recently started reading Rebecca Frost Cuevas's Course Design Formula® , which I recommend if you're currently offering courses or workshops or are interested in doing so. Rebecca is the Founder and CEO of Learn and Get Smarter, Inc., and is a leading online learning education consultant and trainer for experts and entrepreneurs. Here's the thing I really love about Rebecca's process and strategy, it's not just for courses. I always say that marketing is education and that you have to keep educating your prospects and customers throughout their journey with you. I'm excited to share Rebecca's process for crafting an effective lead magnet—a free resource you offer your audience in exchange for their information—based on her winning strategy. When done right, a lead magnet not only grows your email list but also showcases your expertise and gives potential customers a "quick win." Since you want the message in your lead magnet to stick, think of it as a “TATTOO.”
Need help? Download Rebecca's Strategic Lead Magnet Worksheet today. There's absolutely no email or registration required to access it. You may also want to check out Rebecca's blog post on using her Course Design Formula® to structure your entire business! When you've got your new lead magnet ready to go, feel free to share it with me. I'd love to see what you create. Until next time, PS - In case you missed it, last week I shared a Worth-y Endeavor. Your success is our strategy! No longer want to receive my newsletter but don't want to miss my special offers and announcements? Click here. |
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
I have had a bunch of conversations lately with entrepreneurs who are struggling with one thing or another, which all track back in some way to a question of worth. Just to be clear, worth and value are NOT interchangeable. Worth is inherent. It does not change based on external factors such as market conditions, customer perceptions, length in business, or even audience demand. Your worth, in other words, is not determined by other people's evaluation of you, your products or services, your...
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I was planning to write one of those typical messages about getting back into a business mindset now that Labor Day is in the rearview and we’re heading into the busiest time of year for many of us. But, when I sit down to write, I don’t feel the usual back-to-school energy that’s typical for me during the first week of September. Instead, I’m reflecting on my mixed bag of a summer and wishing it weren’t, in everything but name, over. I had such momentum coming into the season and then life...