I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
The other day I met someone at a networking event who said, "I just don’t have time to take another class or work with another coach. I’m just so over that." Yeah, I get it. There are a lot of folks out there willing to take your hard-earned money while promising amazing results or showing how they’ve helped others achieve amazing results. And then, you just don’t see those same results in your business. It’s frustrating and demoralizing. But that’s not a reason to assume there’s no benefit in working with any coach or taking another workshop or course ever again. Here’s how to vet coaches, consultants, and workshops/courses so you increase the odds of achieving success by finding the right match for you and your needs.
Perhaps, the best piece of advice I can offer you is not to look for a magic bullet, no-fail system or formula, or a guru who’s promising too-good-to-be-true results. As I like to say, if it were that easy, we'd all be doing it and already wildly successful. On a separate note, I've starting meeting with other entrepreneurs looking to share their expertise through my emails and I gotta say, I'm really jazzed about all the great advice and guidance coming our way. From a fun and unique strategy for creating impactful lead magnets, to preparing to work with a virtual assistant to avoiding costly fines due to employee misclassification, and so much more. If you'd like to share your expertise in a future email, just hit reply and let me know. Until next time, PS - If you missed it, last week's Tick Tock, TikTok was all about why maybe a ban isn't such a good idea.
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Why grow your business alone?
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
Hi Reader, I want to admit right upfront that I am a novice when it comes to the topic of Search Engine Optimization (SEO). Yet, it's a topic that comes up often enough in classes I teach and even coaching conversations I have with prospects and clients. To be honest, I'm old enough to remember when the internet was new and shiny and populated almost exclusively by glorified brochures. I've been creating websites and web content for well over 20 years—since before the turn of the millennium...
Hi Reader, Have you heard about this study conducted over 40 years ago that actually showed living like you're younger actually makes you physiologically younger? It's pretty wild. Here's how psychology professor Ellen Langer set up her experiment. She moved eight men aged 70+ and exhibiting various signs of aging into a time machine-like living space reminiscent of 1959 for 5 days. Langer didn't just want participants to talk about their youth but to actively live as they did twenty or so...
In honor of Financial Literacy Month I thought I'd share some helpful info from one of my favorite finance people, Tricia Taitt. Tricia is the CEO of FinCore as well as the author of Dancing With Numbers, a great book for those of us who don't consider ourselves 'numbers people.' What I see over and over again in the courses I teach and coaching I do is that far too many entrepreneurs avoid the financial side of their business until they can't afford to anymore. For some, it works out all...