In the past few weeks, I've had a lot of conversations about sales that all pretty much boil down to, "How do I get more people onto my list so I can get more sales?" Now, there is absolutely nothing wrong with assessing your awareness-building tactics and honing your methods of attracting your ideal customers. I've touched on this before and recently wrote about how to borrow audiences. But, I'd like to challenge you to consider a different question that might be more beneficial to your end goal of increased sales in the short and long term: How can I increase my Sales Conversion Rate with the prospects I already have? Here's a process you can follow to figure out the impact that even a small increase in your sales conversion rate can have on your revenue:
Your sales conversion rate tells you the percentage of people that express interest in your offer who complete their purchase.
Often, we think that the only way to achieve more revenue in our business is to expand our reach. But, that can actually be the long road to our sales goals. Plus, by improving the buying journey for our existing prospects, we not only support our current revenue goals but pave the way to better sales results in the future. Until next week, I hope this helps get you where you want to go! P.S. Want support improving your sales results? Let's talk about it. Sharing is caring. Pass this along to someone who could use it, too :-). Your success is our strategy! |
I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?
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