profile

Easily Said & Done

Prep for Success

Published about 2 years ago • 1 min read

Hi Reader,

A few weekends ago, I had a truly awful and thoroughly frustrating experience with Verizon Fios through their live chat customer support.

I spent over an hour typing messages back and forth with their rep only to wind up back where I started our conversation.

I'll be honest, I'd love to blame the rep, but I really can't.


This is a failure of the organization that employs him. He only has the resources and tools they make available to him, and clearly, these were inadequate for the task.

I've talked about customer experience before, so I don't want to retread that territory.


What I do want to talk about is the need to set yourself and your team up for success.

And, by 'your team,' I'm also including the people you pay to support you and your business, like lawyers, accountants, virtual assistants, business coaches, and so on.

When you hire someone to do a job for you, you not only have to hire the right person for the job, but you also need to provide them with the right tools, information, and/or guidance to do the job the way you want it to be done.

This may seem like a no-brainer, but it's not as straightforward as it sounds.


For one thing, people's brains work differently.

I like to learn by watching other people do what I'm supposed to do, so videos are my preferred tool.
Pictures are the next best resource.

When someone sends me written directions, which the Verizon Fios rep did at one point, that's trouble for me because language is imprecise. And, as a language expert, my brain works overtime when it comes to words.


Depending upon the syntax, instructions can be misinterpreted.


Having created many instruction manuals, employee handbooks, and training programs in my career, I know firsthand how vital it is to support different learning styles, especially now when people's attention spans are almost non-existent.


So, before you hire someone to help take those tasks off your plate, make sure you've documented in some fashion exactly what you want them to do and, if it's vital to your business, how they need to do it.


Your team will absolutely thank you...and you'll be thanking yourself, too, for taking the time to adequately prepare for the support you need.

Until next week, keep in mind: An ounce of prevention is worth a pound of cure.

PS - Work with me 1-on-1 to unlock the power of your origin story. Check out this limited-time offer.


PPS - Check out last week's Everything That's Not an Elephant.

Sharing is caring. Please feel free to pass this message on.

Easily Said & Done

Your success is our strategy!

Easily Said & Done

Why grow your business alone?

I help entrepreneurs leapfrog over the typical potholes that derail most small businesses with inspiration, motivation, education, and support across a wide range of business topics drawn from over a decade of running my own business, teaching entrepreneurship for the City of New York, and coaching and consulting privately with dozens of women and minority small business owners. Honestly, why go it alone when help is an email away?

Read more from Easily Said & Done

Hi Reader, By now, we’re all familiar with web cookies and clicking those little boxes giving our consent to be tracked when visiting virtually any website. But did you know that cookies will be disappearing and have been for the last 5 or 6 years? Well, not all cookies, but some pretty important ones. Ever since the EU passed the GDPR (General Data Protection Regulation) in 2018, certain types of cookies have been disappearing. The first thing to understand is that there are two kinds of...

6 days ago • 2 min read
Setting a New Course

At the end of each class I teach for NYC's Small Business Services I encourage students to complete an evaluation that helps me understand, among other things, their biggest 'aha' during our time together. Overwhelmingly, students share that the session I lead and the individual advice I provide on pricing is truly eye-opening and transformational. Here are some of the recent comments: "The discussions around not pricing your products and services correctly and including your time in your...

13 days ago • 1 min read
Workin' for the Automaton

This past weekend I had my first AI interview. At the beginning of the week, I applied for a contract gig posted to LinkedIn, mostly on a lark. It was simple to use their "Easy apply" to do it and so what did I have to lose?! The next day I received an email asking me to set up a 20 minute interview with the company's AI recruiter. The notification assures me there is no need to prepare. I will simply be asked questions related to the experience and education included in my resume. At the...

20 days ago • 2 min read
Share this post